Home > Research Reports > Marketing Research Reports on Marketing Below is a list of the Research Reports on Marketing published by BioInformatics. Reports are sorted by their Publication date. Please click on the report title to view additional information and purchase options for that report. Page 1 of 2    Previous | Next  Customer Loyalty and Satisfaction: Creating a Branded Customer Experience Creating loyal and satisfied customers doesn't happen overnight - especially in the scientific market. Loyalty accrues over time with each successive interaction a customer experiences with your company. To build enduring loyalty, life scienc ... Publication Date: AUG 2006 Influencing Brand Preferences in the Flow Cytometry Market Although flow cytometry has enabled scientists to analyze a variety of cell types since the late 1970's, today's technology applications, from cell sorting to apoptosis, are even more broad reaching and powerful in the life science research mar ... Publication Date: JUL 2006 The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II With over 325 commercial suppliers of antibodies, selecting just the right antibody company brings to mind the famous lock and key analogy of antibody-antigen binding-how do scientists find the perfect match? BioInformatics LLC surveyed nearly ... Publication Date: JUN 2006 Maximizing Market Share Through Brand Differentiation In a crowded life science market, lists of advantages and product features are no longer sufficient to differentiate one company's offerings from another's. A strong corporate brand can have a halo effect on a company's products across market s ... Publication Date: MAY 2006 The Market for Molecular Weight Markers: Climbing the Ladder to the Top Size determination is the principal reason respondents use DNA molecular weight markers, however, nearly half of all respondents also use markers to quantify DNA. With this report, find out which customer segments use which types of markers (e. ... Publication Date: APR 2006 Securing a Competitive Advantage in the Reverse Transcriptase Market If the increased use of gene expression technology for a broader set of applications is any indication, reverse transcriptase (RT) ranks with taq polymerase and restriction enzymes as one of the most essential enzymes in a life scientist's tool ... Publication Date: MAR 2006 The Market for Restriction Enzymes: Cutting Out Your Competition This report is designed to help suppliers better understand how their customers use their products as the essential first step in evaluating the effectiveness of their existing brand. The report looks at the relationships between retention, sat ... Publication Date: FEB 2006 Advertising to Life Scientists: Maximizing Ad Effectiveness While scientists may exhibit uniform product and technology preferences, how they prefer to find out about these offerings varies according to market segment, age, years of research experience, job position and gender. Our latest report, Market ... Publication Date: JAN 2006 The Neuroscience Perspective: Opportunities for Market Entry & Expansion The report offers suppliers a unique look at current and future spending for neuroscience-related technologies and identifies areas where suppliers can enter the neuroscience market based upon the adoption of new research techniques. Publication Date: OCT 2005 The Market for DNA Microarrays: Core Lab & End-User Perspectives DNA microarrays are widely believed to have played a large role in reshaping molecular biology because they have allowed scientists to greatly increase their experimental throughput. In addition, scientists can now see a much more complete pict ... Publication Date: AUG 2005 The Market for SNP Genotyping Products & Services Greater insight into the role of genetic variation is expected to profoundly change our understanding of human disease and the practice of medicine in the years to come. Genotyping¾the assignment of different variants in an otherwise cons ... Publication Date: JUL 2005 The RNA Purification Market: Evaluating Competitive Dynamics & Establishing Benchmarks RNA isolation/purification is a critical step in the preparation of biological samples for use in a multitude of downstream applications including real-time quantitative PCR, reverse transcription PCR, microarrays, Northern blot analysis, nucle ... Publication Date: JUN 2005 Mass Spectrometry: Opportunities in the Life Science Market Mass spectrometry (MS) is an analytical technique that is used to identify unknown compounds, quantify known compounds, and elucidate the structure and chemical properties of molecules. Originally used by pharmaceutical companies to conduct dr ... Publication Date: APR 2005 Scientific and Medical Journals on the Web Our study Scientific and Medical Journals on the Web has evolved since 1998. Originally, it addressed whether or not Scientific, Technical and Medical (STM) publishers needed to have an online version of their journal, while in 2 ... Publication Date: MAR 2005 Information Technology in the Life Sciences: An Examination of Genomics Researchers The pace of genomics research has greatly accelerated in the last few years, most notably through the completion of the Human Genome Project. In this post-genomic era, researchers are generating massive amounts of data on a daily basis. Scienti ... Publication Date: FEB 2005 Improving Sales Rep Performance: A Global Analysis Sales reps are a vital part of a life science supplier's success because they provide a direct link to scientists. By improving your sales reps' credibility and effectiveness, lasting relationships with customers will be formed. These relatio ... Publication Date: JAN 2005 Brand Perceptions of Life Science Instrumentation Suppliers Developments in instrumentation (i.e., scientific equipment with a purchase price of at least $25,000 and a service life of two years or more) have advanced the progress of research in every branch of science. Continuing advancements made in t ... Publication Date: DEC 2004 The Market for RNA Interference Products: Challenges and Opportunities The phenomenon of RNA interference (RNAi) has rapidly evolved into a powerful technique to silence gene expression in eukaryotic cells. From an evolutionary perspective, RNAi helps protect cells from viruses and transposable genetic elements in ... Publication Date: NOV 2004 Marketing to Life Scientists: A Psychographic Analysis Effective marketing communications emphasize certain advantages in a way that appeals to specific groups and engenders a perception of a company's uniqueness. However, one of the most challenging aspects of marketing to life scientists-vividly ... Publication Date: SEP 2004 Market Opportunities in Biodefense Research Biodefense research represents one of the fastest growing markets for life science suppliers. The ability to effectively combat bioterrorism largely depends on the information generated by biomedical research on disease-causing microorganisms a ... Publication Date: JUL 2004 Market Opportunities in Biodefense Research Biodefense research represents one of the fastest growing markets for life science suppliers. The ability to effectively combat bioterrorism largely depends on the information generated by biomedical research on disease-causing microorganisms ... Publication Date: JUL 2004 Market Opportunities in Biodefense Research Biodefense research represents one of the fastest growing markets for life science suppliers. The ability to effectively combat bioterrorism largely depends on the information generated by biomedical research on disease-causing microorganisms ... Publication Date: JUL 2004 Market Opportunities in Biodefense Research Biodefense research represents one of the fastest growing markets for life science suppliers. The ability to effectively combat bioterrorism largely depends on the information generated by biomedical research on disease-causing microorganisms a ... Publication Date: JUL 2004 Market Opportunities in Biodefense Research Biodefense research represents one of the fastest growing markets for life science suppliers. The ability to effectively combat bioterrorism largely depends on the information generated by biomedical research on disease-causing microorganisms ... Publication Date: JUL 2004 Building Brand Equity in the Molecular Biology Market Establishing strong brand equity must be a central goal of any supplier's corporate strategy. Life science suppliers continue to place great emphasis on the value of their brands, both in terms of developing and maintaining the image of their ... Publication Date: JUN 2004 The U.S. Market for Synthetic Oligonucleotides: Establishing Differentiation for Success Oligonucleotides (oligos) are a mature product category where suppliers often conclude that price-per-base is the only area in which they can establish differentiation. It is the latter stages of the product lifecycle, however, when suppliers ... Publication Date: APR 2004 How Life Scientists Buy Products: Implications for Effective Channel Management Life science suppliers have long been communicating with their customers through the Internet and have invested enormous sums of money into the development and maintenance of their Web sites. But what will it really take to get more scientific ... Publication Date: MAR 2004 Evaluating Online Advertising Opportunities @ Life Science Products Evaluating Online Advertising Opportunities @ Life Science Portals is based on a 36-question survey of more than 1,300 life scientists. This report is designed to help marketers evaluate online advertising opportunities at leading life science ... Publication Date: FEB 2004 Service & Support for Life Science Products This second edition of Service & Support for Life Science Products is based on a detailed 33-question survey of more than 1,000 scientists. This report examines the expectations of scientific customers as they relate to the service and tec ... Publication Date: JAN 2004 The DNA Purification Market: Keys to Success for Commercial Kit Suppliers The DNA Purification Market: Keys to Success for Commercial Kit Suppliers is one of two reports in BioInformatics, LLC's series on purification systems and kits. Publication Date: OCT 2003 Clinical Proteomics: A First-Glance Market Report The term "clinical proteomics" is much in vogue these days. Conferences are held to discuss its promise, headlines in trade publications announce the "imminent arrival" of the technology and a host of market research reports attempt to predict ... Publication Date: SEP 2003 Advertising to Life Scientists This second edition of Advertising to Life Scientists is based on a 32-question survey of more than 1,450 life scientists. Through unbiased readership profiles and side-by-side comparisons, the 2003 report re-examines the preferences of life s ... Publication Date: AUG 2003 The Market for Tissue Microarrays Rapidly advancing technology has created exciting opportunities for researchers and physicians who are trying to elucidate the causes of disease, create predictive or diagnostic assays and develop effective therapeutic treatments. Large-scale ... Publication Date: JUL 2003 The Market for Microbial Genotyping Products: Research and Testing Applications Comprising over half of the earth's biomass, microbes exert a pivotal influence on all of our lives. They are sources of infectious disease, integral components of the carbon cycle and life-sustaining residents within our own bodies. Furtherm ... Publication Date: JUN 2003 The Market for Real-Time PCR Reagents & Instrumentation Real-time or quantitative polymerase chain reaction (qPCR) is an important scientific advancement that greatly extends the usefulness of PCR technology. After its introduction in the mid-1980s, PCR quickly became an indispensable tool for many ... Publication Date: APR 2003 The Market for Toxicogenomics Products & Services Pharmaceutical companies devote extensive resources to toxicity testing in order to screen out potentially harmful drug candidates before they enter clinical trials. Common toxicology procedures, such as rodent testing or in vitro assays with ... Publication Date: APR 2002 Scientific & Medical Conferences: Evaluating Promotional Opportunities Based on a 32-question survey of more than 1,400 life science and medical professionals, Scientific & Medical Conferences: Evaluating Promotional Opportunities from BioInformatics, LLC is designed to help marketers evaluate promotional opp ... Publication Date: MAR 2002 Biomolecular Interactions (In Vitro Methods) Biomolecular Interactions (In Vitro Methods) is the last of the eight titles in BioInformatics' series, The Tools & Techniques of Protein Science: Catalyzing the Future of Proteomics. Publication Date: DEC 2001 Biomolecular Interactions (In Vivo Methods) Biomolecular Interactions (In Vivo Methods) is the seventh of eight titles in BioInformatics' series, The Tools & Techniques of Protein Science: Catalyzing the Future of Proteomics. Publication Date: DEC 2001 Protein Databases & Software Protein Databases & Software is the sixth of eight titles in BioInformatics' series, The Tools & Techniques of Protein Science: Catalyzing the Future of Proteomics. Publication Date: DEC 2001   More Marketing...
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