Section 1 begins with an overview of the DNA purification market, followed by a market assessment and an analysis of customer attitudes and switching behavior.

Includes:

Introduction
• Objectives
• Kit Usage
• Sources and Applications of DNA

The DNA Purification Kit Market
• Throughput
• Growth
• Suppliers
• Customer Satisfaction
• Perceptions of Price
• Comparison of Genomic and Plasmid DNA Users
• Comparison of Qiagen Customers and Customers of Other Suppliers

Customer Satisfaction and Barriers to Switching
• Attitudinal Measurement
• Propensity to Switch

Conclusion
• Recommendations for Increasing Share in the DNA Purification Market

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