With over 325 commercial suppliers of antibodies, selecting just the right antibody company brings to mind the famous lock and key analogy of antibody-antigen binding-how do scientists find the perfect match? BioInformatics LLC surveyed nearly 1,000 life scientists worldwide about the types of catalog antibodies that they use and their opinions of commercial suppliers. Brand reputation and breadth of the antibody product line are the two factors that most influence a scientist's choice of supplier Building upon the best-selling 2004 market research report, The Market for Antibodies: Keys to Success for Commercial Suppliers, this 2006 report compares trends over time against the 2004 report for five key metrics:
• Application of antibody-based techniques and origin of antibodies (e.g., pre-made, custom, in-house, etc.)
• Market growth potential for antibody suppliers
• Leading antibody suppliers
• Satisfaction with antibody product features
• Customer loyalty to antibody suppliers This report will help suppliers better understand how their antibodies are used and what types of product their customers need by scientific application. In addition, segmentation analysis and trend comparisons will allow suppliers to understand how the antibodies market is changing and what important differences exist between segments. Market growth data, based on changes since the 2004 report and anticipated future needs, will allow suppliers to track the market performance and project future sales. 44% of respondents are very likely to recommend their best supplier to their colleagues Suppliers can use this report to help understand which suppliers customers value the most via two key metrics: product quality and customer service. Suppliers can work to improve their brand perceptions by improving the product attributes their customers most value. This report provides key insights into which customers will promote their brand and which customers are detractors for their brand. Additionally, four new analyses are included in the 2006 report:
• Market share by usage rates for top suppliers
• Market factors that influence a customer's decision to purchase one brand of pre-made catalog antibodies over another
• Customer value scores by top supplier-assessing the quality of each supplier's customer base
• "Brand health" of the top antibody suppliers based upon key performance metrics related to product promotion, product attractiveness, product price, product placement and supplier customer service and technical support This report will help suppliers understand their competitive position, validate their own internal market share estimates, and provide the basis for internal market size calculations. This information will also help suppliers better understand their strengths and weaknesses as compared to their competitors and gauge their brand's overall performance in the antibodies market. | 
