The process of purifying DNA has come a long way since the early days of cesium chloride gradients and phenol chloroform extractions. Timesaving discoveries such as anion exchange and silica-based columns have decreased the need for long centrifugations and working with harmful substances, literally catapulting the founders of these technologies to the forefront of the DNA purification market. Despite the fact that purified DNA is an integral part of so many application protocols, the number of companies choosing to enter this market are relatively few in number. Of those who have entered the market, one company has delineated itself from the others through a broad product offering and skillful branding efforts-maintaining a loyal following of customers along the way. This company's success is amplified by the fact that once a researcher has found a DNA purification kit that meets his or her needs, it is unlikely that he or she will change over to a competitor's products. However, this does not mean that chances to gain market share do not exist. An expected increase in the number of DNA purification preps that are performed per year as well as having room to increase customer satisfaction levels represent opportunities for companies to increase market share. Additionally, to capture customers it is important for suppliers to reach scientists in the early phases of their careers and offer them a wide variety of DNA purification systems. Based on an in-depth 28-question survey of over 1,000 life scientists who utilize DNA purification kits in their research, The DNA Purification Market: Keys to Success for Commercial Kit Suppliers is designed to help life science product managers understand customers in this market and the factors that drive their purchasing behavior. This report presents a synopsis of the market for DNA purifications kits, highlighting the similarities and differences between genomic and plasmid DNA purification products. Additionally, this report thoroughly analyzes customer satisfaction with product attributes and suppliers as well as customer loyalty and associated barriers that researchers face when considering switching to a new supplier. As a result of this examination, customer profiles were developed, which identify the characteristics of those scientists that are most likely to switch DNA purification kit suppliers-making this report an essential tool for life science companies that need to gain and/or protect market share. Report Highlights
The DNA Purification Market contains over 60 charts and/or tables and more than 15 cross-tabulations for the 28 survey questions. Below is a glimpse of the key findings derived from just a few of the survey questions: • More than 80% of the scientists surveyed purify genomic DNA for PCR analysis. (Question 3)
• 32% of the scientists that purify genomic DNA expect that the number of individual preps they perform per month will increase in the next 12 months. (Question 8)
• When evaluating their DNA purification kits, respondents are most satisfied with ease-of use, safety and DNA quality. (Questions 11 and 24)
• Of the few scientists who have recently switched to a new genomic DNA purification kit supplier, 32% were former Qiagen customers. (Question 14)
• When purifying plasmid DNA, over one-third of the scientists surveyed typically purify 5-10 preps per batch/run. (Question 23)
• If considering switching suppliers, very few scientists report having difficulties due to their purchasing regulations or being unable to find an alternative kit that meets their needs. (Question 13 and 26) (electronic copy also includes 1 print copy)
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