Description

Developments in instrumentation (i.e., scientific equipment with a purchase price of at least $25,000 and a service life of two years or more) have advanced the progress of research in every branch of science. Continuing advancements made in the genomics and proteomics fields will drive the market to expand-presenting an opportunity for companies to more strategically position themselves and increase their market share. This report, Brand Perceptions of Life Science Instrumentation Suppliers, is designed to help suppliers assess their market position by measuring brand image and brand strength Based on a 18-question survey of over 1,800 life scientists, this report will help marketers understand what factors play into a scientist's decision to choose one instrumentation brand over another, and the extent to which customers are satisfied with, and loyal to, a brand. For an in-depth look at the market, the results are analyzed both in aggregate-scientific instrumentation as a whole-and by individual segment based on the following nine product categories: • Cell Analysis Systems • Centrifuges • Chromatographs • DNA Microarray Instruments • Fragment Analysis/Genotyping Systems • High-Throughput Screening Instruments • Mass Spectrometers • Microscopy Systems • Real-Time PCR Instruments It is vitally important that instrumentation suppliers remain abreast of developments in the field and understand their customers' needs. Thus, this report details the state of the current market for life science instrumentation as well as projects areas of future growth. For each instrumentation category, it determines scientists' satisfaction with various features and the derived importance of those features. Respondents also reveal the services that are of greatest importance, and detail areas where suppliers perform above or below expectations. And finally, this report provides additional analysis specific to the top suppliers in each category. By helping life science executives understand where leading instrumentation suppliers are positioned in the market, this report will better enable companies to refine their current strategies and develop more effective instrumentation as well as improve their marketing communications. Brand Perceptions of Life Science Instrumentation Suppliers contains over 300 charts and/or tables and more than 10 cross-tabulations for the 18 survey questions. Below is a glimpse of the key findings derived from just a few of the survey questions: • Beckman Coulter and BD Biosciences are the companies that scientists most closely associate with cell analysis systems. (Question 4) • Applied Biosystems is the company scientists most closely associate with fragment analysis/genotyping systems. (Question 4) • The majority of DNA microarray users indicated that would gladly recommend the supplier of the instrument they use most often. (Question 7) • Users of high-throughput screening are least satisfied with the software provided by their suppliers. (Question 8) • To scientists, it is most important for microscopy system suppliers to offer replacement parts and service. (Question 12) • 42% of respondents' labs plan to purchase additional instrumentation over the next 2 years, with real-time PCR instrumentation, microscopy systems and centrifuges topping the list. (Questions 16)

Table of Contents

Section 1. Analysis and Interpretation of Survey Results Introduction Uses and Applications 1-4 Current Instrumentation User Profile 1-6 Product Mix 1-7 Key Areas for Future Instrumentation Purchases 1-8 Anticipated Future Suppliers Customer Satisfaction and Brand Leadership 1-11 Key Instrument Performance Attributes 1-13 Leading Suppliers 1-15 Brand Associations Supplier Performance 1-18 Assessment of Supplier Attributes 1-20 Customer Satisfaction and Loyalty 1-23 Barriers to Switching 1-24 Customer Opinion Brand Equity 1-26 Key Comparisons Within Instrument Categories 1-27 Calculating Brand Equity 1-29 Visualizing the Instrumentation Market 1-31 Brand Equity Map Conclusion Section 2. Study Methodology and Demographics 2-1 Methodology 2-4 Understanding Quadrant Analysis 2-5 Understanding Performance-Expectation Gap Analysis 2-7 Definition of Terms 2-8 Demographics 2-9 Questionnaire Section 3. Presentation of Survey Data Instrumentation Usage 3-2 Types of instruments used 3-3 Scientists' roles in the evaluation and/or acquisition of instruments 3-4 Scientists' roles in the use of instruments 3-5 Companies most strongly associated with each instrumentation category Profiles of the following nine instrumentation categories and the top supplier(s) in each: 3-24 Cell Analysis Systems • BD Biosciences • Beckman Coulter 3-50 Centrifuges • Beckman Coulter • Kendro (Sorvall brand) 3-74 Chromatographs • Amersham Biosciences (GE Healthcare) • Waters • Agilent Technologies 3-106 DNA Microarray Instruments • Affymetrix 3-132 Fragment Analysis/Genotyping Systems • Applied Biosystems • Beckman Coulter 3-158 High-Throughput Screening Instruments • Tecan • PerkinElmer Life and Analytical Sciences 3-182 Mass Spectrometers • Applied Biosystems • Bruker Daltonics • Thermo Electron 3-210 Microscopy Systems • Carl Zeiss • Leica Microsystems • Nikon • Olympus 3-238 Real-Time PCR Instruments • Applied Biosystems • Bio-Rad Each of the nine profiles examine the following issues for the category as a whole and by top supplier(s): Commercial Suppliers Suppliers of instruments used most often Characteristics associated with instrument suppliers Indicators of customer satisfaction and loyalty with instrument suppliers Satisfaction with specific product features provided by instrument suppliers Overall satisfaction with the instruments from suppliers Use of reagents and/or consumables from instrument suppliers Purchases of other equipment or instrumentation from suppliers Importance, Expectations and Performance of Suppliers Importance of specific services based on experience with instruments from suppliers Level of expectations that instrument suppliers would deliver these specific services Performance of instrument suppliers with regards to specific services Changes in opinion of instrument suppliers Future Purchases 3-263 Plans to purchase instrumentation within the next 24 months 3-267 Expected suppliers of each type of instrumentation Section 4. Appendices 4-1 Insights and Perspectives 4-9 Cross-Tabulations of Survey Data 4-21 Other Publications 4-23 About BioInformatics 4-25 Our Valued Clients