Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what they expect from their oligos and which suppliers they buy from for their different research applications. |