Description

Many researchers order pre-made and custom antibodies from commercial suppliers. Designed to help suppliers improve their present market position, The Market for Antibodies: Keys to Success for Commercial Suppliers is based on a 26-question survey of 1,000 researchers who purchase pre-made catalog antibodies from commercial suppliers. This report provides a comprehensive look at the usage patterns for these products, including the sources, formats and unit sizes of antibodies currently purchased as well as future purchasing plans. From the customer's perspective, this report closely examines 9 product attributes (such as affinity, quality and sizing options) to determine satisfaction with each attribute and the perceived value given the prices paid. When the price is equal, the decision to purchase one brand of antibodies over another is made between only a few attributes. By identifying those attributes deemed most valued by customers, suppliers can focus their promotional efforts to show how their products may be superior to those of their competitors-enabling them to differentiate their products favorably in the minds of end-users. Expanding upon this wealth of data, this report also assesses the performance of suppliers in this market. Respondents were asked to rate the importance of 14 supplier attributes (such as availability of supporting reagents, online ordering capability and variety of antibodies offered) as well as how they expect suppliers to perform with regards to those attributes and suppliers' actual performance. Through a pictorial representation, this in-depth analysis reveals the relationship between the attributes that are most important and the perceived difference between performance and expectations of those attributes. Studying how these product and supplier attributes factor into the researcher's decision-making process will help companies better understand what drives purchasing decisions. Executives can use this report as a tool to identify their company's strengths and weaknesses so that they can more effectively market and promote their pre-made antibodies. Report Highlights The Market for Antibodies: Keys to Success for Commercial Suppliers contains over 50 charts and/or tables and more than 10 cross-tabulations for the 26 survey questions. Below is a glimpse of the key findings derived from just a few of the survey questions: • "Cellular development and/or function characterizations" (56%), "gene and/or protein regulation" (47%) and "molecular mechanisms of human disease studies" (44%) are the research objectives for which scientists most often use antibodies. (Question 4) • The respondents most frequently identify commercial suppliers of antibodies via the Internet, including Web sites of known suppliers and online antibody directories/portals. (Question 7) • One-third of the scientists surveyed expect their purchases of pre-made catalog antibodies from commercial suppliers to increase over the next 12 months. (Question 8) • Nearly one-third of respondents are highly satisfied (a score of a 6 or 7 on a 7-point scale) with the value received for the price paid when purchasing pre-made catalog antibodies from commercial suppliers. (Question 15) • BD Biosciences, Santa Cruz Biotechnology and Sigma-Aldrich were cited most frequently as the antibody suppliers that provide the best overall experience in terms of product quality and customer service. (Question 19) • More than 60% of respondents have been using the same antibody supplier for more than 24 months. (Question 24) (electronic copy also includes 1 print copy)

Table of Contents

Section 1 Analysis and Interpretation of Survey Results 1-1 Introduction 1-4 Objectives 1-5 Use and Applications 1-6 Current Research Focus 1-7 Applications and Techniques 1-8 Antibodies Used 1-10 Purchasing Behavior 1-11 Sources of Antibodies 1-12 Identifying Antibody Suppliers 1-13 Packaging/Bundling 1-14 Growth Trends 1-15 Antibody Product Performance 1-16 Satisfaction with Product Attributes 1-18 Antibody Supplier Performance 1-19 Assessment of Supplier Attributes 1-22 Competitive Dynamics 1-23 Leading Suppliers of Pre-Made Antibodies 1-24 Best-in-Class Catalog Antibody Suppliers 1-25 Measuring Customer Value 1-26 Comparison of Attitudinal Measurements of Customer Loyalty by Supplier 1-27 Comparison of Behavioral Measurements of Customer Loyalty by Supplier 1-28 Brand Associations 1-29 Visualizing the Market for Catalog Antibodies 1-31 Competitor Map of the Antibody Market 1-33 Conclusion Section 2 Study Methodology and Demographics 2-1 Methodology 2-3 Understanding Quadrant Analysis 2-4 Understanding Performance-Expectation Gap Analysis 2-6 Definition of Terms 2-7 Demographics 2-8 Questionnaire Section 3 Presentation of Survey Data Antibody Uses and Applications 3-1 Antibody-based techniques used in research 3-2 Number of unique primary and secondary antibodies used in the last 12 months 3-4 Sources from which antibodies are obtained 3-6 Research applications for which antibodies are currently used 3-7 Primary areas of research 3-10 Protein families against which antibodies are used Antibody Ordering Information 3-11 Manners in which commercial suppliers for antibodies are most frequently identified 3-12 Expected changes in purchases of pre-made catalog antibodies from commercial suppliers over the next 12 months 3-14 Reasons for anticipated change in purchases of pre-made catalog antibodies from commercial suppliers 3-16 Use of conjugated secondary antibodies in research 3-18 Percentage of pre-made catalog antibodies purchased as an individual reagent vs. part of a kit 3-20 Unit sizes of antibodies typically ordered Commercial Antibody Suppliers 3-21 Companies from which antibodies are ordered 3-24 Satisfaction with specific product features of pre-made catalog antibodies from commercial suppliers 3-26 Overall satisfaction with the value received for the price paid when purchasing pre-made catalog antibodies from commercial suppliers Supplier Performance Versus Expectations 3-27 Importance of specific features when considering the performance of commercial antibody suppliers 3-29 Level of expectations for specific features when purchasing antibodies from commercial suppliers 3-31 Performance of commercial antibody suppliers with regards to specific services/features based on experience 3-33 Companies that provide the "best" overall experience in terms of product quality and customer service 3-35 Ranking of overall experience in obtaining pre-made catalog antibodies from the "best" suppliers 3-36 Likelihood to purchase pre-made catalog antibodies again from the "best" suppliers in the next 12 months 3-37 Likelihood to recommend the "best" suppliers to colleagues 3-38 Approximate number of orders for pre-made catalog antibodies placed with the "best" suppliers in the last 12 months 3-39 Length of time purchasing antibodies from the "best" suppliers 3-40 Characteristics most associated with the "best" suppliers 3-41 Demographics 3-47 Company Profiles 3-48 Abcam 3-49 BD Biosciences 3-50 Cell Signaling Technology 3-51 Chemicon International 3-52 DakoCytomation 3-53 Jackson ImmunoResearch Laboratories 3-54 R&D Systems 3-55 Santa Cruz Biotechnology 3-56 Sigma-Aldrich 3-57 Upstate 3-58 Zymed Laboratories Each profile includes: • Ranking of overall experience in obtaining pre-made catalog antibodies • Likelihood to purchase pre-made catalog antibodies again from supplier • Likelihood to recommend supplier to colleagues • Approximate number of orders for pre-made catalog antibodies placed with supplier in the last 12 months • Length of time purchasing antibodies from supplier • Characteristics most associated with supplier Section 4 Appendices 4-1 Insights and Perspectives 4-18 Cross-Tabulations of Survey Data 4-33 Cluster Analysis 4-35 Other Publications 4-37 About BioInformatics 4-38 Our Valued Clients